5 Fundamental Data Privacy Rights

5 Fundamental Data Privacy Rights

Data Privacy Strategy for California Consumer Privacy Act (CCPA)

The ground-breaking California Consumer Privacy Act, or CCPA, goes into effect on January 1, 2020. The bill was drafted and signed in the space of one week, which shows how important the lawmakers of the tech-forward state deemed the need to get in on the table.

There have been numerous amendments to refine the bill, but the key principle is that privacy is becoming a much bigger concern for legislators.

The data backs up the concern of the legislators with California suffering 1,493 breaches since 2008, affecting nearly 5.6 billion records in total.

Consumer privacy is of growing importance to all businesses with a data component, but even more so to platforms that require users to share information regarding their finances.

Polls show that privacy is become a more important issue for consumers, and they have an increasing concern about companies’ ability to protect their data.

The pollsters found 78 percent of U.S. consumers believe a company’s ability to protect user data is “extremely important” and only 20 percent now “completely trust” organizations to protect their data.

The new Californian law answers this growing consumer need by establishing five fundamental rights in this regard. This includes:

  • The right to know how their information is being used
  • The right to have their information deleted
  • The right to prevent the sale of their personal information
  • Protection from retaliation for making any requests under the act
  • The right to sue

CCPA’s Effect on Privacy

With these benchmarks now firmly in place, the way is paved for more and more privacy regulations and a broader range of regulators and industry bodies to impose privacy standards.

As the consumer protection landscape becomes more complicated, and the consequences of non-compliance increase, companies could find themselves at a disadvantage if they implement short term fixes that might not be able to scale and adapt.

Privacy is becoming more important than ever and has the ability to affect companies’ financial performance. Recently a medical billing firm filed for bankruptcy due to the costs of a data breach.

With the proper strategic investments in privacy, companies can set the stage for a product that complies with industry standards and attracts users with the promise of secure data.

Data Privacy

Take control of your data by understanding how to best secure it while in compliance with privacy regulations. Learn more on how we can help with data management in our guide, “Data Management: Best Practices for Security & Privacy.”

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Operationalizing Security Controls

california consumer privacy act (CCPA)

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Download the guide to learn what to consider in your decision process to determine which solution best fits your organization.